AMPLIFY YOUR PR™Mini
Think About Your PR Differently
An Introduction to The Brand Story House.
You already have what you need for your next month of content, you just can’t see it yet.
Every founder I work with says the same thing after their first AMPLIFY experience:
“I didn’t realise how much new content was hiding inside that one PR piece.”
AMPLIFY Your PR Mini is your invitation to experience that exact feeling,
without pressure, complexity, or commitment.
This is where you learn to see your PR differently.
Where content strategy makes sense.
Where your PR has an actual purpose.
Where your story finally makes sense as fresh content.
All in one elegant, supportive, softly guided hour.
This is the antidote to wasted visibility.
This is where your story becomes Iconic. Welcome to the solution your PR has been waiting for.
If you’ve ever felt like you “wasted” a PR moment… you’re not alone.
Most founders do.
They get the podcast, the press feature, the stage
they post it once
and then they keep thinking:
“I really should do more with this…”
“But I have no idea where to start.”
“I wish someone could just show me what’s inside this.”
That’s exactly what AMPLIFY Your PR Mini is for.
It’s not a long process.
It’s not a strategy workshop.
It’s not stressful.
It’s simply a beautifully held, expert-led session where
you finally see the hidden potential you’ve been sitting on.
You’ve worked so HARD to be seen, so now what?
You want to be known for your work, not just once, but consistently. You’re ready to turn your PR into lasting brand power.
You’ve put years into landing those podcasts and media features but they've not brought many leads
You don’t have time to DIY or guess your way through it. You need a system that keeps building trust, reach and real results.
All that visibility shouldn't end with one post on social media
You’ve done the hard part getting the features, now it’s time to AMPLIFY your PR in
The Brand Story House.
So… what is AMPLIFY Your PR Mini?
A private, 60-minute Story Scan where I walk you through the FIRST TWO ROOMS
of The Brand Story House:
Room A — The Archive Room
We spread out your PR win and gently uncover:
✔ hidden angles
✔ unused insights
✔ quotes you didn’t realise were powerful
✔ emotional hooks
✔ off-the-record moments
✔ behind-the-scenes stories
✔ audience lessons
You’ll be surprised by how much you’ve overlooked.
(It happens to everyone, you’re too close to your own brilliance.)
Room M — The Message Extraction Studio
Here’s where the magic happens.
I pull out the threads that become content:
✔ 5–10 easy-to-use content ideas
✔ reel hooks + concepts
✔ carousel structures
✔ mini email prompts
✔ “things I didn’t say in the interview” angles
✔ talking points
✔ micro-stories your audience will love
Clients always say:
“Oh wow, why didn’t I think of that?!”
Because this is my zone of genius, helping you see the story inside the story.
Take A Walk Through
THE BRAND STORY HOUSE
With A.M.P.L.I.F.Y.
Room A - The Archive Room
We begin by studying the masterpiece:
- the original PR win
- unused angles
- supporting quotes
- behind-the-scenes insights
- everything that didn’t make the final cut.
Every collection starts with a hero piece. This is yours.
Room M - The Message Extraction Studio
I pull out the threads that will shape your entire collection:
- signature soundbites
- quotable insights
- unique angles
- emotional hooks
- micro-stories
These become the patterns for your visibility season.
Room P - The Design Suite
Purposeful Repurposing. Everything is transformed into a curated collection of high-performing assets:
- reels, carousels
- video hooks
- email story arcs
- podcast spin-offs and so much more!
- everything crafted with intention.
Room L - The Lookbook Lab
Lay Out Your Visibility Assets. Your content is arranged into a strategic, cohesive narrative flow.
Each piece builds on the next.
Think of it as your visibility lookbook, a done-for-you guide that ensures your audience sees you as the go-to expert consistently, calmly, and confidently.
Room I -The Iconic Identity Library
Infuse with Brand Voice + Identity. Where the collection becomes unmistakably you. I refine every piece to reflect your:
- tone & values
- personality
- brand markers
Your content becomes instantly recognisable.
Room F - The Fitting Room
Finalise & Format
Every couture collection goes through a fitting, and so does yours.
I refine, polish, and format every asset so it’s ready to publish the second you receive it.
No edits.
No rewrites.
No overwhelm.
Just effortless visibility.
Room Y - Your Catwalk Release
Your Visibility Rollout
Your collection is unveiled, complete with posting plan, sequencing, and amplification strategy. All you do is follow it.
Visibility has never felt this calm.
This is how we AMPLIFY Your PR in
The Brand Story House.
The Private Salon AMPLIFY Pro
An invitation-only extension of The Brand Story House. You’ll receive:
Monthly content collections
Story extractions for every PR win
Editorial-level brand storytelling
Brand elevation, done for you with the greatest of care. POA.
What’s Included In Your Mini.
audit of your PR piece
extraction of your signature stories
30 days of on-brand content suggestions
multi-platform captions + hooks
ready to post ideas
delivery in Google sheets
an hour With Amanda to go through your content
FREE Social Media Content System & Planner worth £29!
PUBLICITY ISN’T THE WIN. WHAT YOU DO NEXT IS!
This is for you if…
✔ You’ve had a PR win but didn’t maximise it
✔ You want consistency without heavy strategy
✔ You want content that feels aligned, calm and on-brand
✔ You want a taste of what AMPLIFY Your PR can really do
✔ You love the idea of a soft, guided, boutique-style session
✔ You’re curious what’s really inside your story
✔ You value quality and depth
✔ You don’t want to DIY anything, you want clarity
And most importantly:
You’re ready to see your PR differently.
Imagine This…
Every podcast appearance. Every media mention. Every feature you’ve worked so hard to land working for you, not just once, but over and over again.
✨ Your name showing up in all the right places with content that keeps your audience hooked
✨ Your authority growing without chasing the algorithm
✨ Your brand looking polished, powerful, and present, even when you’re not posting daily
AMPLIFY Your PR is for the business owner who’s ready to stop letting their press fade into the background and start turning visibility into serious brand momentum.
Because it’s not about getting featured once.
It’s about building a brand that stays top of mind.
Are You SITTING ON A BANK OF CONTENT GOLD?
Hi, I’m Amanda
I help experienced entrepreneurs transform every media feature into sparks that, when stacked strategically, ignite a fire-fueling domino effect of influence, so your brand stays top of mind, builds authority, and grows bigger than your PERSONAL IDENTITY.
I do this through my AMPLIFY Framework – a system that examines your media moments, extracts your most compelling messaging, and repurposes it into tailored, high-impact content and evergreen assets. This turns scattered wins into a cohesive, compounding engine of VISIBILITY and INFLUENCE.
With over twenty years of communications, media & PR experience, I know exactly how to make your features work harder for you.
I don’t just celebrate media moments, I MULTIPLY them.
❝ Publicity isn’t the end of the journey, it’s the starting block for serious momentum. ❞
“There is only one thing in life worse than being talked about, and that is not being talked about.”
Oscar Wilde
What’s It Like to Work With Me?
Frequently asked Questions
Q: Do I need to have a recent press feature or media moment to start?
A: Not necessarily, while AMPLIFY Your PR Mini is designed to leverage existing media, we can also use a podcast interview, guest expert session, or a standout piece of thought leadership content. If you’re unsure, we can help you choose the right anchor.
Q: Do I need to send you all my content?
A: Most of the time I will just need the links. I just need one for the Mini.
Q: How long does it take to complete?
A: I’ll prepare your content in advance then go through it with you when you book your hour with me.
Q: What kind of content ideas will I receive?
You’ll get a strategic mix of content ideas across most platforms including reels, carousels, newsletter prompts, blogs/articles, LinkedIn posts, graphics, and a 30 day plan delivered in google sheets. You’ll also receive a beautiful FREE Social Media Content System & Planner worth £29 to help you organise your content.
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