The PR Encore Mini
Think About Leveraging Your PR Differently
An Introduction to The Brand Story House.
You already have what you need for your next month of content, you just can’t see it yet.
Every founder I work with says the same thing after their first PR ENCORE experience:
“I didn’t realise how much new content was hiding inside that one PR piece.”
The PR Encore Mini is your invitation to experience that exact feeling,
without pressure, complexity, or commitment.
This is where you learn to see your PR differently.
Where content strategy makes sense.
Where your PR has an actual purpose.
Where your story finally makes sense as fresh content.
All in one elegant, supportive, softly guided hour.
This is the antidote to wasted visibility.
This is where your story becomes Iconic. Welcome to the solution your PR has been waiting for.
If you’ve ever felt like you “wasted” a PR moment… you’re not alone.
Most founders do.
They get the podcast, the press feature, the stage
they post it once
and then they keep thinking:
“I really should do more with this…”
“But I have no idea where to start.”
“I wish someone could just show me what’s inside this.”
That’s exactly what The PR Encore Mini is for.
It’s not a long process.
It’s not a strategy workshop.
It’s not stressful.
It’s simply a beautifully held, expert-led session where
you finally see the hidden potential you’ve been sitting on.
You’ve worked so HARD to be seen, so now what?
You want to be known for your work, not just once, but consistently. You’re ready to turn your PR into lasting brand power.
You’ve put years into landing those podcasts and media features but they've not brought many leads
You don’t have time to DIY or guess your way through it. You need a system that keeps building trust, reach and real results.
All that visibility shouldn't end with one post on social media
You’ve done the hard part getting the features, now it’s time to experience The PR Encore Mini in
The Brand Story House.
So… what is The PR Encore Mini?
A private, 60-minute Story Scan where I take a deep dive into two pieces of your PR:
We spread out your PR wins and gently uncover:
✔ hidden angles
✔ unused insights
✔ quotes you didn’t realise were powerful
✔ emotional hooks
✔ off-the-record moments
✔ behind-the-scenes stories
✔ audience lessons
You’ll be surprised by how much you’ve overlooked.
(It happens to everyone, you’re too close to your own brilliance.)
Then here’s where the magic happens.
I pull out the threads that become content:
✔ 5–10 easy-to-use content ideas
✔ reel hooks + concepts
✔ carousel structures
✔ mini email prompts
✔ “things I didn’t say in the interview” angles
✔ talking points
✔ micro-stories your audience will love
Clients always say:
“Oh wow, why didn’t I think of that?!”
Because this is my zone of genius, helping you see the story inside the story.
What’s Included In Your Mini:
audit of two of your PR pieces
extraction of your signature stories
30 days of on-brand content suggestions for each piece
multi-platform captions + hooks
ready to post ideas
delivery in Google sheets
an hour With Amanda to go through your content
FREE Social Media Content System & Planner worth £29!
PUBLICITY ISN’T THE WIN. WHAT YOU DO NEXT IS!
This is for you if…
✔ You’ve had a PR win but didn’t maximise it
✔ You want consistency without heavy strategy
✔ You want content that feels aligned, calm and on-brand
✔ You want a taste of what The PR Encore can really do
✔ You love the idea of a soft, guided, boutique-style session
✔ You’re curious what’s really inside your story
✔ You value quality and depth
✔ You don’t want to DIY anything, you want clarity
And most importantly:
You’re ready to see and leverage your PR differently.
Imagine This…
Every podcast appearance. Every media mention. Every feature you’ve worked so hard to land working for you, not just once, but over and over again.
✨ Your name showing up in all the right places with content that keeps your audience hooked
✨ Your authority growing without chasing the algorithm
✨ Your brand looking polished, powerful, and present, even when you’re not posting daily
The PR Encore Mini is for the business owner who’s ready to stop letting their press fade into the background and start turning visibility into serious brand momentum.
Because it’s not about getting featured once.
It’s about building a brand that stays top of mind.
Are You SITTING ON A BANK OF CONTENT GOLD?
Hi, I’m Amanda
I believe visibility without direction is not empowerment, it’s pressure.
I believe too many founders have been told that PR is the prize, the proof, the moment everything changes.
And when it doesn’t, they quietly assume the failure is theirs.
I know differently. PR is not the trophy. PR is the raw material.
What matters is what happens after the spotlight fades, when the article is filed away, the interview link gathers dust, and the momentum is left unfinished.
I believe no founder should feel shame for PR that didn’t convert, scale, or magically transform their business overnight.
That shame was never earned, it was inherited from an incomplete system.
I exist to finish the work.
I help founders see what they already have, recognise the power they’ve already earned, and turn past visibility into lasting authority.
Not louder. Not more performative.
But clearer. Calmer. More intentional.
I don’t fabricate brand voices.
I help founders discover the one that already exists, the one that finally feels like them.
I stand for progress over perfection.
For substance over noise.
For strategy that restores self-belief instead of eroding it.
With over twenty years of communications, media & PR experience, I know exactly how to make your features work harder for you.
I don’t just celebrate media moments, I MULTIPLY them.
❝
I believe your story was never boring.
Your PR was never pointless.
Your work was never “not enough”.
It was simply unfinished.
And finishing it changes everything.
❞
“There is only one thing in life worse than being talked about, and that is not being talked about.”
Oscar Wilde
What’s It Like to Work With Me?
Frequently asked Questions
Q: Do I need to have a recent press feature or media moment to start?
A: Not necessarily, while The PR Encore Mini is designed to leverage existing media, we can also use a podcast interview, guest expert session, or a standout piece of thought leadership content. If you’re unsure, we can help you choose the right anchor.
Q: Do I need to send you all my content?
A: Most of the time I will just need the links. I just need at least one for the Mini.
Q: How long does it take to complete?
A: I’ll prepare your content in advance then go through it with you when you book your hour with me.
Q: What kind of content ideas will I receive?
You’ll get a strategic mix of content ideas across most platforms including reels, carousels, newsletter prompts, blogs/articles, LinkedIn posts, graphics, and a 30 day plan delivered in google sheets. You’ll also receive a beautiful FREE Social Media Content System & Planner worth £29 to help you organise your content.
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