LEVERAGE YOUR PR
Leverage Your PR Into
Lasting Brand Impact
The 90-day done-with-you programme where founders with existing media coverage build the strategy that turns it into consistent conversations, leads and sales.
TURN YOUR COVERAGE INTO CLIENTS
without more pitching, more content, or wondering why your PR isn’t working.
You've invested in PR and now you want more bang for your buck!
Most founders who come to Leverage Your PR aren’t sceptical about PR. In fact, they believed in it enough to invest in the first place and it’s a sound investment..
What left them frustrated was the lack of business activity that followed.
The coverage landed brilliantly, then quietly went cold while the pipeline stayed annoyingly empty and the enquires did not flood in as they hoped.
This is actually more common than you think.
That silence isn’t failure. It’s simply an unfinished process.
The final stage of the PR process is the POST PR STRATEGY and you do have a little bit more work do to maximise your ROI!
You worked really hard to get that coverage and well done!! It’s not easy, but that’s really just the beginning…
It’s now time to up the ante, get strategic and Leverage Your PR into lasting brand impact.
Turn Your Visibility & PR Into Lasting Brand Impact That Leads To More Conversations, Leads and Sales.
Leverage Your PR Is For You If:
- You have at least one piece of media coverage an article, podcast feature, interview or mention, that didn’t deliver what you hoped
- You’re a founder, consultant or expert who sells through authority and relationships, not ads
- You want consistent inbound leads and opportunities, not another burst of visibility that fades in a week
- You’re done creating content just to stay visible, you want a smarter system, not more output
- You’re ready to invest under £1,000 to finally get the return on the PR you already paid for.
Sounds good, right?!
The problem was never your credibility. The problem was always the missing final stage of the PR process.
PR agencies are paid to get coverage, not clients.
Your PR agency did their job brilliantly. They crafted your story, pitched the journalists, landed the feature after working hard. But the moment it went live, their work was done. What happens next; the strategy, the conversion, the system, that was never their brief.
So the industry created a gap. Coverage lands. Agencies move on. Founders are left with credibility they don’t know how to use, and a quiet nagging feeling that they must have missed something.
You didn’t miss anything. That part of the process was simply never built. Until now.
The founders who generate consistent business from PR aren’t the ones with the most coverage or appear in the biggest publications. They’re the ones who treat coverage as a brand asset to be deployed, not an announcement to be shared once and left to gather dust on social media.
Go From “I Don’t Know What To Do With My PR Because I Didn’t Get Anything From It” to
“I Finally Know How To Turn What I’ve Already Done Into Something That Actually Brings In Clients.”
And here’s what I want you to know…
You are in safe hands here.
This isn’t theory.
This is the work I’ve done for over 25 years
helping people take what they’ve already said, done and created…
…and turn it into something that actually builds their brand.
You don’t need a social media manager, you need a
Brand Story Strategist who knows PR, understands strategy and who can make your brand assets work even harder for you.
She Already Had PR
Television. Radio. National press. Real coverage, secured by a professional team.
And it still wasn’t building her business and profile the way it should.
Because getting featured and knowing what to do after you’re featured? Two completely different things.
Once she had a system to leverage what she already had, everything changed.
One media moment became months of authority assets and and ‘in’ for the next goal. New opportunities started landing consistently. Her national press features and social presence started working together, audiences messaging to say they were seeing her everywhere. Her reputation was solid.
“There is no more scrambling for what to post. Every piece of content has a clear purpose.”
“A feature is not the finish line, it is the starting point.”
She didn’t need more visibility. She needed to make the visibility she had actually count and work harder for her.
That’s exactly what Seen to Sold teaches you to do.
If you’re curious if Leverage Your PR can work for your brand, book a discovery call and I’ll show you the potential of your PR, regardless of how old it is
Book Your Discovery Call
Three months. Three stages.
One complete system.
Leverage Your PR is an easy to follow, hands-on, done-with-you 1:1 strategy programme.
We work through three stages, each one building on the last, to take your existing, underused PR from dormant coverage to active
BRAND ASSET.
Month 1 – Reclaim
We start by finding out exactly what you have and what it’s worth. Most founders are sitting on more gold than they realise.
- Full PR asset audit across all your coverage
- Identify hidden value, backlinks, authority signals, story angles
- Map your coverage to your current business goals
- Competitive positioning, where you stand in your space
Month 2 – Reposition
We align everything you have around your ideal client and create the pathway from coverage to conversation.
- Messaging alignment, your PR story meets your current offer
- Build your post-PR pathway, from visibility to booking
- Sales integration, using coverage in proposals and calls
- Website and bio optimisation around your authority assets
Month 3 – Reactivate
We build the repeatable system that keeps your authority visible and working – long after our 90 days together.
- Strategic authority assets plan, one piece of coverage, months of content
- Ongoing visibility system, authority without constant output
- Your 90-day post-programme roadmap which includes social media content, blog prompts, newsletter content, podcast pitches, PR pitches and much more
Everything you need with accountability built in.
This isn’t a course you buy and never finish. Every element is hands-on, built around your specific coverage, your business, and your current business goals. You get my thinking applied directly to your situation, and I will get to know your business intimately.
- 6 x 1:1 strategy sessions (90 min each) Two focused sessions per month. Each one moves you through a specific stage of the framework.
- Full PR asset audit A complete inventory of everything you have, with a clear picture of what it’s worth and what’s being left unused.
- Your post-PR pathway A bespoke journey from someone finding your coverage to becoming a lead, designed around how your clients actually buy.
- 90-day strategic repurposing plan Built entirely from your existing coverage. No new ideas required.
- Unlimited email support Between sessions, you have access to me for questions, feedback on copy, and sense-checking decisions.
90-day post-programme roadmap So the work continues generating results long after we finish.
This programme is not for everyone
This is a great fit if…
- You have existing PR coverage, at least one piece you can work with
- You’re actively selling a service, programme or offer right now
- You’re willing to implement. This is a strategy programme, not a done-for-you service (although I do offer this!)
This isn’t right if…
- You have no PR coverage yet. This programme works with what you already have
- You’re looking for someone to do the work for you, this is strategic, hands-on collaboration (although I do offer a done-for-you-service)
- You’re not currently selling, the programme is built around live business goals
A Considered Investment In What You’ve Already Built
Leverage Your PR – 3 month programme
£997
One-time investment · Payment plans available
-
The discovery call is free, and genuinely useful whether you go ahead with the programme or not. We’ll look at your specific coverage, identify where the gaps are, and you’ll leave with a clearer picture of what’s possible.
There’s no pressure to decide on the call. If we’re a fit, I’ll let you know. If we’re not, I’ll tell you that too.
What’s included:
- 6 x 1:1 strategy sessions (90 min each)
- Full PR asset audit
- Bespoke post-PR pathway
- 90-day strategic authority assets plan
- Unlimited email support throughout
- 90-day post-programme roadmap
Before you book:
- No hard sell on the discovery call, ever
- Places are limited, I only work with a small number of founders at a time
- Flexible payment options available on request
- If we’re not the right fit, I’ll say so honestly
Book Your Discovery Call
Your PR worked. Let’s make sure you finally feel it
If You’re Ready For Your Work To Be Seen And Actually Lead Somewhere, This Will Be One Of The Best Business Decisions You Make This Year
Book Your Discovery Call
Book Your Discovery Call
I Know That Visibility On Its Own Does Not Build a Business
Hi, I’m Amanda, a Brand Story Strategist…
With over 25 years experience in Communications, media & PR, I know how hard you work to get visible. I also know how frustrating it is when your hard-earned coverage doesn’t convert as much as you hoped it would.
PR is fantstic, and it’s essential for your business, but what most people don’t realise is that you need a POST PR Strategy too.
You need to make your PR work harder for you so it doesn’t go to waste. You spent years earning it, now it needs to pay its way like a teenager who’s just got their first job.
Don’t forget, your best asset is already out there and with Leverage Your PR, we’ll make your original investment work harder for you.You earned the coverage. Now earn from it.
It will be the best business decision you make this year. Trust me, this is THE MOST underused asset you already have.
Because coverage was just the beginning…
Lovely Words…
Frequently Asked Questions
How much PR coverage do I need to start?
Even one piece of coverage is enough to start. The programme is designed to extract maximum value from whatever you have, whether that’s a single podcast feature or ten years of media hits. The audit at the start of the programme will tell us exactly what we’re working with.
My coverage is a couple of years old. Is it still useful?
OMG YES! Often more than people realise! Older coverage still carries authority signals, still ranks in search, and still provides social proof when used strategically. We’ll assess what’s still relevant and what can be refreshed as part of the Reclaim stage.
How is this different from hiring a PR agency?
PR agencies pitch and place coverage. This programme does what happens after that, the strategy, the conversion, the system. We’re not competing with your PR agency; we’re completing the process they started.
How much time does this require from me?
Two 90-minute sessions per month, plus around 2–3 hours of implementation work between sessions. I’ll set clear, focused actions after every session so you always know exactly what to do next.
I do offer a done-for-you service if that suits you needs better. Just book a discovery call and I’ll go over how that works.
What if I’m not generating leads by the end of the programme?
Most clients see tangible movement well within the 90 days, often by the end of month two. The programme also leaves you with a complete system and 90-day roadmap, so the work continues generating results after we finish. We’ll set clear milestones at the start so we can both track progress.
Do you offer payment plans?
Yes. Flexible payment options are available, just mention it on the discovery call and we’ll find something that works.
Do you offer a done-for-you service?
Yes we do. This is where we take all your PR coverage and handle everything for you on a monthly retainer basis. Please book a discover call to discuss.
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